About Me


My name is Marc Cowling. I offer fully insured, shore-based guided lure fishing for bass from the beautiful and majestic south Devon coastline.

I am currently a features writer for Sea Angler and a former features writer for Total Sea Fishing magazine respectively, and have written articles for Devon Life, The Lure Anglers’ Society, and the Bass Anglers’ Sportfishing Society. I also act in a consultancy capacity (as a Pro-Staff member) for the fishing tackle company Savage Gear via Svendsen Sport.

I have fished the ‘South Hams’ for bass, wrasse, rays and pollack since I was 9 years old. However, the hard fighting and sometimes elusive bass has been the primary target for the past 25 years – with lure fishing in particular the method of choice.

Thank you for visiting my website/blog. My aim is to express and share my experiences, complete impartial reviews on equipment and write about the methods and techniques that my clients and I have utilised in order to catch this wonderful sporting species.

I hope you find the content a useful resource that enables you to catch bass – be it your first, your largest or increases the numbers you catch. I welcome any feedback or comments.

My bass fishing journey

Having been inspired by bass angling legends such as Mike Ladle and John Darling, it took me a number of seasons through my teenage years to even hook my first bass (on an original Rapala plug) which subsequently ran across a finger of rock, resulting in the line parting – I think I nearly cried!

Since that pivotal moment, it has been my mission to learn as much as possible about the when, where, why and how to catch, what is in my humble opinion, the most sporting sea fish in UK waters.

I’ve caught and guided others to catch bass on lures from a multitude of varying locations along the stunning south Devon coastline – in all weather conditions, times of day/night and states of tide. And it is this hard earned knowledge that will provide a fast-track to your own success, learning and happy memories of catching this supreme predator.

Marc Cowling

9lb Lure caught Bass

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