The Lure of The Bass – The Revised Edition

My NEW BOOK!! The all-encompassing ‘How To’ Manual associated to catching bass on lures

Bass Lure Fishing – A Guide’s Perspective Volumes 1 & 2

A detailed description of what is contained with this series of books

How the prior planning, Joe’s tuition, a great lure, and Jud’s perseverance all paid off handsomely!

How a marvellous piece of watercraft accounted for the 1st ‘Client 60’ of the 2025 season.

75 minutes of me talking all things bass, business, consultancy, and the past two seasons…

With ‘all-year-round’ bass catches clearly achievable, my 2nd Guide has ‘taken up the mantle’ to instant success!

2024! The year I expanded the business, and enjoyed one of my my most successful seasons yet. Enjoy!

Hard and soft lures, line, rods, boots, knots, and nets. Here’s my best performing pieces of kit this year.

How to capitalise on a ‘lure trend’ that not only works, but that correlates with the habits of the remaining winter bass.

4x 60cm+ PB accounts that epitomise how bold and ‘catchable’ bass can be in exceptionally shallow water!

Surface Lure, Soft Plastic, and Darkness – how one of my regular clients has excelled alongside me this season!

A fantastic catalogue of client catches so far in 2024, with Joe’s 2025 Availability also encompassed herein.